What does FOMO look like in 2022?

In the Before Times, when we increasingly spent money on adventures and travel, experiential pros created FOMO (fear of missing out, an explainer no one needed) as a marketing tool. And damn, did it work. By selling the experience economy, these savvy marketers-in-disguise toiled with our emotions by tapping into our desire to participate in, and post about, our XP-filled lives. "BRB, going to soak up some vitamin sea." But, that was then. Today, many of us have changed how we think about, and spend money on, XP. During the pandemic, cancelled concert tickets helped pay for Pelotons, vacation money went towards new hot tubs and reimbursed flights funded PlayStations and Xboxes. In the face of uncertainty, we brought XP home.  And while there will always be the desire to go out, connect with people and be entertained, some of us have gotten so comfortable staying in that FOMO has morphed into JOMO (joy of missing out). And thanks to our shiny new toys, we do it well. But none of us are in the business of promoting JOMO … and please don’t start now! After everything we’ve been through (and continue to go through), how do we promote our...