On the importance of authenticity and a great hotel bar: Q&A with XP producer Tanya Gelman

Tanya Gelman is an XP producer who describes herself as a "slayer of timelines and schedules, music lover, all around dog person, and someone who's just happy to be here.” Role: Tanya works at Twitch, the video game live streaming platform, in the Brand Partnership Studio as the program activation manager lead for the East Coast. Prior to Twitch, Tanya was a senior experiential event producer for Conde Nast and Pop2Life. There, she concepted and built one-of-a-kind experiences for brands including AMC, Teen Vogue, NFL, Bonnaroo, TBS and iHeartRadio.Years in the biz: 10+First job in XP: College marketing rep for Sony Music at the University of MarylandWhere you can find her: Instagram | Twitter | Website What qualities define the perfect experience? Caring people, safety and, a word I generally hate to say, authenticity. Whoever is working on behalf of an event, I want to feel like they care about attendees and see that reflected in how they act around them. This could be as simple as offering help or a welcoming “hello” and a smile. People want to feel respected and cared for, and there are so many small actions that can show that.  Safety has always been important...