Inside the Business of Experiential at Rockefeller Center
Advertising Week New York focused on storytelling, brands and big cultural thinking. Yet the conversation around experiential stayed quiet again this year. So, XP Land shifted the energy. We built our own stage up at Rockefeller Center, staking our claim in a place built on history, imagination, and that undeniable charge you only get IRL. The Business of Experiential was XP Land’s half-day event at Rockefeller Center, created to bring the experiential community together for content, conversations and a shared look at the future of our industry. People streamed in from Herald Square and the space filled quickly (chairs disappeared, in fact). What started as a crowd became a community — leaning in, taking notes, and tuning into what’s next for experiential. https://vimeo.com/1127255395/960835d5c8?share=copy A COMMUNITY THAT SHOWS UP Leaders who guide global platforms took their seats beside founders who shape emerging ideas. They took note as we allowed the Artists to have a word. Then the Robots. And then the Indies. The amazing voices below brought the conversations to life onstage. Their presence guided the afternoon’s vibe and conversation — and gave the room its energy. Many thanks to all of our speakers listed here, in alphabetical order, because we couldn’t...
