The April Recap: What Canva Create, Coachella and Wrestlemania Taught Us About Fan-First XP

Welcome back to XP Land’s monthly series, the Recap. Each month, we spotlight three events that impressed us with their intentional design and thoughtful XP. We dive into how they were ideated, funded, produced and promoted, plus the attendee buzz and key takeaways. Consider this your cheat sheet for what’s working in the experiential space. In April, it was all about giving the fans what they want — and then some. From a software conference with block-party vibes to surrealist desert pop-up that was the talk of Coachella to the stadium-sized saga of WrestleMania, these events reminded us that true XP magic starts with community at its center. Image courtesy Public School CANVA CREATE 2025: SOFTWARE MEETS SHOWTIME After going viral for its Hamilton-inspired rap presentation last year, Canva returned with a wink and doubled down on software-as-spectacle for its second annual IRL conference. New tools and features were unveiled during a high-voltage keynote that treated product drops like headline acts, complete with lights, music and a full-house of fans. Then, it was time to play. There were panels and product demos, personality quizzes at the “Suite Shop,” a ball pit swimming pool (lifeguard included) and C-Suite and celebrity talent...