XP Land XLIST 2023: Meet the Jury

This week, the inaugural XP Land XLIST 2023 Jury is gathering in Montréal at the 12th edition of C2MTL to kick off its nomination process. (Read more about what the XLIST is here.) Throughout the summer, the Jury will nominate, evaluate and select the 10 inaugural XP Land XLIST honorees, based on specific criteria including active experiential projects, innovative breakthrough development and experiential industry elevation. But before we choose our honorees, let’s get to know our Jury members. Before we all departed for Montréal, XP Land caught up with a few of our XLIST Jury members to ask them, why does experiential matter to you? Ana De Archuleta, Managing Director at National Sawdust “By creating immersive experiences that connect with audiences on a deeper level, we can enhance the impact of our performances and build long-lasting relationships with our patrons. Experiential marketing is also crucial in promoting the careers of our artists and fostering a diverse community of performers and audiences. Overall, the experiential industry is an invaluable tool in achieving our mission of introducing audiences to new artists and styles while engaging communities of artists and audiences at our state-of-the-art Williamsburg home.” Johan Vakidis, Chief Creative Officer at C2...