The Brand Builders

Who did Warner Bros. call when they wanted to build a fantastical, interactive Harry Potter traveling show? How about when HBO, Adidas or Coca-Cola want to extend and amplify their world-class IP? None other than these trailblazers who live at the intersection of storytelling and brand. Many companies can build a stage. Few can build a story.

Welcome To
Experiential Is Everything

XP Land is for experiential creatives and experience-makers, brand leaders, and IP-owners, space stewards and venue visionaries — all those in the business of epic gatherings and live, immersive storytelling.