Oh, the places you’ll go in XP Land

Letter from the Editors Hello and welcome to XP Land — a new digital news platform for all things experiential.  Before we dive into our regularly scheduled programming, we wanted to tell you a bit about why we felt that this platform needed to exist, for all of us, and what we plan to cover in this big and valuable, yet still somewhat amorphous, world of XP.  As we’ve articulated in the past, XP encompasses a broad spectrum of events and experiences — whether launched by event creators, artists, brands, companies or localities. But they each combine creativity, thoughtful UX, data and impact with the intention of driving engagement and growing communities. There is also a very heavy dose of magic involved, which we feel pretty sure you'll agree with. When the COVID-19 pandemic took hold in 2020, many of the typical and familiar avenues for people to connect with each other — and yes, with brands — were cut off. Almost overnight, venues, stores and restaurants, not to mention concerts, pop-ups, conferences and more, went dark. And the indents in our couches deepened as we engaged with the outside world almost entirely through screens. For awhile, it really felt...