• XP Land’s authoritative list of the most visionary creative and business leaders in the experiential industry.
• Launched in 2023, last year’s XLIST honored North America’s most inspiring XP leaders, selected by our editorial team of seasoned experiential leaders, as well as a council of renowned peers from across the industry.
• This year, we are opening up nominations globally to expand beyond our editors and Council members networks.
• Each XLISTer receives a beautifully designed portfolio with an editorial rationale, description of key projects, visuals, press links and relevant project videos, searchable by category and location.
• Last year’s XLIST honored a highly selective list of industry icons, culture-shapers and emerging voice — including 32 artists of various disciplines, 26 technologists, 22 music industry pros, and dozens more from immersive, culinary, sports, and beyond.
• Don’t let our gorgeous good looks fool you. We’re not overly precious — we just know good XP when we see it. We celebrate high-concept artists and opera innovators, and give a nod to MLB, wrestling and a young LA woman who hacked a dating app to create a series of singles gatherings. We also celebrate brands who do it right — from Fenty to Barbie to Instagram.

• XP Land is a group of experiential architects, strategists and creatives who come from the media world. We are the people who launched revenue-generating experiences like the Fast Company Innovation Festival and the Teen Vogue Summit. We are the minds behind the Green Room at the Oscars, the AD Home Design Show, the GQ Lounge and the WIRED Store. As part of that former life, we worked with many brands to bring experiences to life. Some who truly got XP (we see you Pepsi, Delta, Sephora, Samsung, Amex and Red Bull) and some who are still struggling to figure it out.
• We’re based in NYC and because we can’t be everywhere and see everything (although we do try!) — we bring in our well-rounded Council members to help us select the XLIST. They are experiential creators and curators, programmers and content producers, brand leaders and venue visionaries. We tap into their networks to help surface a broader spectrum of XLIST-worthy nominees.

• Each nominee should have played a pivotal role in an event / live experience that debuted within the last two years, anywhere in the world.
• The nominee's work should be considered groundbreaking. This individual should have played a crucial role in a remarkable new experience, developed an innovative new technology or art form, or created a breakthrough in the industry.
• The XLIST is selected by the XP Land editorial team and the XP Land Council, based on ORIGINALITY, INNOVATION, IMPACT.

• A gorgeous editorial portfolio of your work, your successes, press links and social handles
• Inclusion in press release to experiential trade
• XLIST digital and event promotion
• Social kit with LinkedIn badge
• Interviews / editorial / speaking opportunities with XP Land
• Complimentary invitations to upcoming XP Land events

• We will ask you for professional information on yourself or the person you are nominating.
• We will also ask a series of questions about up to three projects you or your nominee has been a key part of in the past two years. We’ll ask for links, imagery, and other media assets that will be used to create your editorial portfolio, if selected to be on the XLIST.
• The nomination should take about 30-60 minutes to complete, plus a bit of time gathering assets. And yes, you can start it and finish it later.
• Our first XLIST was a gift to the industry, and now that we’re opening our aperture even wider, each nomination costs $149.00 to cover administrative, editorial and technology costs

• It’s hard to believe that some people feel experiential is a new industry. We know it’s not. But what we do is challenging to define and there’s not a simple framework for how to do what we do.
• XP Land’s mission is to help clearly define, elevate and bring awareness to our powerful $3.6T industry — and also to bring together the wildly creative people in our field. And we need your help.
• By entering, you’re helping to contribute to the advancement of our industry, connecting professionals who work in this field, and shining a light on excellence in experiential — not mediocrity or epic failures (which always seems to get all the press.)
• We built XP Land because we need XP Land. Thanks for helping shine a light on why experiential matters.

There is a fee of US$199 per nomination, or US$149 if the nomination is completed before March 1, 2025. We first ask you to fill out some basic information, then to pay via your desired payment method, and then you will be directed to complete the nomination form.