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The (Unofficial) Day of XP at Cannes Lions Is Coming — and You’re Invited

Cannes Lions is many things. A global creativity festival. A rosé-soaked schmoozefest. A brand playground. But what it hasn’t been—until now—is the center of gravity for the experiential world. So… we’re changing that. On Thursday, June 19, XP Land is taking over Cannes (unofficially, of course) with a full day of events, vibes, and visionary brains. We’re calling it the Unofficial Day of XP — and you're officially invited. (You should probably clear your calendar and extend your trip.) THE MAIN EVENT: XLIST 2025 REVEAL Let’s not bury the lede here: We’re unveiling the 2025 XLIST — our definitive list of the 100 most creative visionaries in experiential. You know, the people who are redefining what experiences can be. We’re teaming up with the brilliant minds at Public School Creative Studio and our friends at IBTM Events to throw the kind of reveal that feels more like a moment than a panel. Hosted by Rob Blasko, Claudia Hall, and XP Land founder Erica Boeke, this is where Cannes gets a dose of true XP energy. Thursday, June 194pm to 6pmThe Brands & Culture Villa13 Ave de Benefiat Want to be there? Request your invite. THE WARM-UP: CANVA x XP LAND...