Natalie Lennox is a creative strategist and brand experience leader with a gift for concepting, building and scaling innovative experiences that make brands unforgettable. At Delta Air Lines, she's leading the charge to transform an airline into a membership experience brand. She launched the SkyMiles Experiences platform — a programmatic channel connecting millions of members to curated experiences — piloted the company's SXSW 2024 activation, which earned top billing as the best brand experience at the festival, and helped power the company's Centennial at CES inside the Las Vegas Sphere, turning one of the world's biggest tech stages into a showcase for hospitality, humanity and brand storytelling. Natalie's career spans startups, agencies and Fortune 500 brands, with past tenures at Meta (Instagram/Facebook), VC-backed startups like Feather, and beauty-tech innovator Atolla (acq. by Function of Beauty). Whether she’s designing CRM systems or crafting immersive cultural moments, Natalie blends operational savvy with creative edge and her toolkit, which spans loyalty, growth, digital innovation and experience design, makes her a rare hybrid who brings both precision and imagination to the table.