

As Founder and Chairman of Proto Hologram, David Nussbaum is bringing holographic tech out of sci-fi and into everyday culture. At Noche UFC, for example, David launched a holographic Spanish-speaking Dana White, breaking language barriers and building fan connection in real time. At AWS re:Invent, Proto introduced the first AI holograms capable of live conversation with each other and human participants at the same time, creating possibilities for real problem solving and proving how avatars can level up professional interactions. He even pulled off a surprise Howie Mandel cameo at JFK Airport. With thousands of in-person attendees and major media attention, these moments reflect how David is using holograms to rewire fan engagement across sports, tech and entertainment — and positioning Proto Hologram as a category-defining force.