XP Land: Get expert analyses of noteworthy experiential projects

Get expert analyses of noteworthy projects from the wide world of XP.

What in the XP Just Happened?
New York’s immersive Banksy exhibit: Innovative or gimmicky?

Most Recent

New York’s immersive Banksy exhibit: Innovative or gimmicky?
The immersive “Banksy: Genius or Vandal?” exhibit launched in Brussels, Belgium, in the spring, following the international success of the “Immersive Van Gogh” (and later its rival “Van Gogh: The Immersive Experience”). Now Banksy’s snuck its way to the US, with temporary pop-up locations…
XP to get you in the mood for spooky season 👻
It’s babies-dressed-as-pumpkins season once again! But never fear, if babies, cats or other small animals cosplaying as large, fleshy fruits with lots of seeds isn’t for you, there are many more Halloween delights of a slightly more sophisticated variety to be had. Get lost…
Cemetery streaming and screaming: ‘I Know What You Did Last Summer’ at Cinespia
The what: Cinespia The when: Summer and fallXP high: A movie night with thousands of other Angelenos makes it seem like we are not alone in a city of almost 4 million peopleXP low: Parking issues, long lines for concessions It all started with…
What in the XP ever happened to…: Learning from Pokémon Go, HQ Trivia and more
What’s the ”My Sharona” of the experiential industry? Or “Ice Ice Baby?” or “Stacy’s Mom?” That one activation or experience that was everywhere and then, just like that, it was gone. As the XP Land team gears up for Q4 wrap-ups and 2022 planning,…
Fall preview, part deux: Even more pumpkin-spiced XP
Ah, fall is here. Sweater weather. Pumpkin-spiced everything (yeah, it’s a bit cheugy, but it’s also yummy). Football. Back-to-school sales. And our personal favorite: The experience of stepping on satisfyingly crunchy leaves during your afternoon walk (results may vary, crunchy leaves not guaranteed). The…
Reading the book tour revolution through the XP lens
Is this a book tour or a rock concert? Or wait, is this a virtual conference? One could be forgiven for not quite being able to tell the difference. Book tours, a publisher-funded promotional mechanism for new releases, are a bit all over the…
Music and books and politics, oh my! Welcome back to The New Yorker Festival
Grab your limited edition tote bag because the The New Yorker Festival is back, baby. Founded in 1999, the long-running festival gives attendees a chance to hobnob with the best and brightest minds the current cultural moment has to offer. The multi-day event went…
Where ‘filth’ and ‘trash’ are compliments: Welcome to Camp John Waters
“I’d love to sell out completely. It’s just that nobody has been willing to buy.” John Waters Well, it looks like the legendary filmmaker and trash connoisseur found his buyers. The fourth annual Camp John Waters took place Sept. 10-13 in the southern Berkshires…
Experiential, but make it fashion: Inside the return of New York Fashion Week
This year’s New York Fashion Week coincided with the US Open, the Met Gala (check out the lewks), the VMAs and the general back-to-school vibes zinging through the late summer air, making it feel like yet another big milestone in the city’s great reawakening-ish.…
The US Open is back, but is still oh-so #2021
The US Open served up a full experience this year, allowing 100 percent audience capacity and tennis, food and fun galore. Given that the 2020 event took place sans fans, attendees were more than happy to take full advantage of the opportunities presented this…
These new sports stadiums get the “W” for fan experience
It’s August, which means sports fans everywhere are gearing up to support their beloved teams across pro football, basketball, the collegiate level and beyond. That’s perhaps never been more the case than this year, as fans finally breathlessly prepare for the (fingers crossed) return…
MLB’s ‘Field of Dreams’ game: Is this Hybrid Heaven?
Finally, the first truly great hybrid event of the pandemic THE WHAT: To celebrate the 30th anniversary of the release of “Field of Dreams” (you know, Kevin Costner, Amy Madigan, James Earl Jones, Ray Liotta, “If you build it …,” you know the rest)…
Burning Man goes digital: Burners head into the multiverse, while renegades go rogue
Strap on your Steampunk dust goggles, double-knot your vegan leather platform boots and head straight for your… computer. Yes, Burning Man is going virtual for the second year in a row (thanks, Delta variant). The 2021 “Virtual Burn: The Great Unknown” will take place…
What are the pandemic-era prospects for the new slate of experiential hotels?
In news to absolutely no one, the tourism industry is hurting. We just did the math and TSA traveler numbers show a drop so far this month of more than 20 percent compared to the same period in 2019 (you know, the before times).…
Lolla rocked out — was it the beginning of IRL XP, or the (temporary) end?
Lollapalooza wrapped up this past weekend after a memorable — perhaps one for the ages given where we’re at with the pandemic — four-day run in Chicago’s Grant Park. The festival kicked off last Thursday with a reported 385,000 attendees, about 100,000 per day.…
How do you replicate Comic-Con virtually? You can’t.
San Diego Comic-Con is world famous not just for its scale, but also for the mind-blowingly eclectic geek-dom packed into one expo hall as cosplayers, celebrities and nerd culture pioneers all showcase the best (well, in their realms) of what’s new in entertainment. Comic-Con…
It’s summertime and the living is XP
Blink and it’s already summer — time to slather on the SPF 100 because while the sun is hot, the XP is on fire (not literally — well, it depends). Mark your calendars to check out the projects your XP brethren have been working…
Top takeaways from the 2021 awards season
Cannes can, apparently. Well, armed with a boatload (or, perhaps more aptly, yachtload) of safety precautions, that is. This year’s Cannes Film Festival, which wrapped this weekend, was a bit of a mixed bag, according to various reports. The red carpets wowed as usual,…
Was this year’s Cannes Lions a virtual success? Depends who you ask
Cannes Lions is no longer exclusively the domain of very well-heeled and well-connected VIPs in advertising. The five-day awards festival celebrating creative work in the ad industry and related fields was virtual this year, making it available to the whole world (for a price),…
SXSW 2021: Hot take on a not-so-hot user interface
You know what’s so not fun? When you spend weeks being super excited about something and telling all your friends about it and then the actual day of the thing comes and you go to its homepage — because hello pandemic so it’s not…

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

FOMO yet?
Subscribe for free.Sign Up for Our Newsletter

Most Recent

FOMO yet?
Subscribe for free.Sign Up for Our Newsletter

Most Recent

FOMO yet?Subscribe for free.Sign Up for Our Newsletter

FOMO yet?
Subscribe for free.Sign Up for Our Newsletter