It’s officially haunted house season. And, like Spirit Halloween stores, these spooky immersive experiences just seem to pop up overnight, leaving us asking, was there always an abandoned hospital in that cornfield, or am I crazy? But how do haunted houses come to life?…

A playwright, filmmaker and experiential creator walk into a bar… No, it’s not three people, just the multi-hyphenate, multi-talented Trish Harnetiaux — and she probably knows the bartender, so the first round is on the house. I first met Trish on a Zoom call…

Even in the age of multi-hyphenates, Domonique Brown presents an impressive oeuvre. A visual artist with an MBA, Brown has shrewdly positioned herself at the nexus of culture, art and commerce, and the results speak for themselves. Not only has she produced a fabulous…

Nobody can fill a room with charisma and energy quite like Joel Comm. The speaker, best-selling author, podcaster and entrepreneur not only helped emcee last month’s NFT.NYC, but also put together a crypto-meets-comedy educational session for NFT newbies (right after a Q&A with filmmaker…

It used to be that the decision to hold a fundraising event, and what kind, was determined by the numbers. Nonprofit pros evaluated the figures that keep their mission alive, like revenue potential, expenses, labor and time. However, the past couple of years have…

What images come to mind when you think of a fundraising gala? Windowless ballrooms? Rubber-chicken dinners? Cash bars? Yeah, we’ve all been to events like that. But no one is going to put up with boring and self-congratulatory fundraisers in a post-Covid world. Especially…

At Vogue’s 2022 Forces of Fashion conference in New York, Kim Kardashian shared that her 8-year-old daughter doesn’t spare her mother’s feelings when sharing her point of view. “North is very opinionated when it comes to what I’m wearing,” Kardashian said. “She’ll always complain…

No experience or activation exists without the thoughtful insights of a strategist. So many of us, especially in the experiential world, would just be out here screaming ideas into the ether with no thought of audience, marketing or budgets. Strategists, somehow, ensure that creativity…

There’s no festival in the world like South by Southwest. Founded in 1987 by staffers at the Austin Chronicle, the festival brings the best in music, film, tech and culture to the booming creative hub of Austin, Texas. After being canceled in 2020 and…

“Sorry I’m late,” said Martin Grasser the first time we met over Zoom. “I’m drawing a baseball player.” I expected to see barely-there pencil marks forming the base of what might eventually look like a batter in motion. Instead, Martin picked up his iPad…

Brand and artist partnerships work for many reasons. First, the artist has the chance to expand their audience beyond what they could ever achieve solo. Additionally, the brand can prove its relevance and authenticity to consumers by both supporting the arts and achieving a…

Only in New York can you trade Ethereum for access to the world’s first NFT restaurant. (No, seriously — only in New York.) While the private dining experience backed by Gary Vaynerchuck’s, aka Gary Vee, VCR Group doesn’t open until 2023, the crypto-curious have…

Nothing brings people together quite like music. For many of us, Dan Severs included, the familiarity of our favorite artists and the endorphin rush of discovering a new song helped us survive the last 18-plus months. We reminisced on social media about the last…

Meow Wolf is incredibly difficult to describe, and perhaps that’s part of the point. The art collective has made a name for itself over the past decade-plus creating destination-specific, immersive installations that truly elevate the very definition of experiential. There are certainly comparisons that…

Liberty & Co. CEO and experiential expert Erica Boeke and Priya Parker, the author of “The Art of Gathering” and host of the New York Times podcast, “Together Apart,” had a wide-ranging conversation last year about what it means to “guest,” the ubiquity of…